“McDonnell’s treatment of this issue is fascinating.” The Montreal Gazette

“Kid Culture blows a very fresh breeze through our uptight assumptions about all the harm pop culture is doing to our kids.” The Globe and Mail

Is Saturday morning TV as bad as it seems? Should I give my daughter a Barbie? Have I failed as a parent if my son keeps asking for military toys? How is the violence they see around them affecting kids today?

With clarity and humour, McDonnell discusses why pop culture is an irresistible lure to kids and why it binds them together in a subculture of their own.